Small entrepreneurs generate and create new and innovating solutions every moment. Call it 'Jugaad' or by any other name, from Products to designs to processes to unique identities, creation of websites, pictures, images to APPs and much more, MSMEs create huge wealth of knowledge every moment.
However, they have limited exposure and knowledge to value their creations, to see their innovative ideas as wealth, and, therefore, are unable to protect the greatest of all wealth that they create- KNOWLEDGE!
Often, not just their innovations and ideas, but their product designs, drawings, creations and even their identities are stolen!
Against this backdrop IamSMEofIndia with Adastra IP is organising a Special Session for MSMEs and Startups on “Understanding what is Intellectual Asset and how to see Knowledge as Wealth and Manage our Intellectual Property”
The principal objective of organizing this training programme is:
To create awareness and interest/knowledge about IPR Issues.
To develop a broad understanding of the need to integrate IP in their innovation strategies business planning.
To improve protection of IP achievements through increased registration of rights and increased use of non-registered protection methods.
SPEAKERS & TOPICS:
Introduction to different classes of IP as well as IP Monetisation, Trademarks, Copyright, Patents, IP assets
- Mr. Sandeep Aggarwal- Adastra IP, Indian Patent Attorney
Technology Licensing & Commercialisation
- Dr. Mandira Roy,General Manager–Technology Licensing, Adastra IP